Carrier Roasting Co.

Mexico Pluma de Oaxaca


Whole bean coffee

We roast to order on Mondays and Wednesdays and ship the following day. Orders will be included in a roast if they’re received by 5pm Eastern Time the day before we roast.

Origin: Mexico

Region: Oaxaca

Locality: Santiago Atitlan

Producers: Many smallholders

Altitude: 1400 - 1500 meters

Process: Washed

Varieties: Bourbon & Typica

Tasting notes: Nougat, nectarine, pear

Thirty years ago a sub-region of Oaxaca called Pluma Hidalgo was a household brand in the specialty coffee origins of the time.

Estates at lower elevations would buy the higher quality coffee grown at smaller, isolated farms up the mountain, and bulk them together with their own. This practice raised the average quality of the estate coffees, and as the gatekeepers to market access the estates reaped most of the benefits. A complex blend of factors led many estate owners to abandon coffee production altogether, leaving the smallholders behind.

Recently some international buyers have begun recognizing the quality of the coffee grown at these small farms. With concerted effort these exceptional coffees are finally seeing differentiation in the market and due compensation to the producers, who are cultivating a new value proposition for a sustainable future in coffee production.

This is our third year buying from smallholders in Oaxaca through our partners at Red Fox Coffee Merchants. We bought 21 69kg bags of this lot from Santiago Atitlan for $3.85/lb EXW, on a day when the Coffee Commodity price was $1.61/lb. Our friend Joel from Red Fox sent us a pre-ship sample of this lot to fill that contract, which we scored an 86.

Photo credit: Red Fox Coffee Merchants

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